Advertising Michael Jordan

When you start your own business, you have a budget and you have a need to stick to that budget. After all, you’re in business to make money. You know you need necessities like a roof over your head, a phone system, a computer, a printer and whatever supplies your business specialises in, but what about stationery?

Is stationery a valid office expenditure? Is it a waste of money? Won’t ordinary paper do the exact same thing fancy stationery will? Ordinary plain paper would definitely be cheaper, but you’d be surprised at just how effective the right stationery is for increasing your business.

Standard paper is cheaper. You don’t have to order it specially, you can pick it up at any paper store and you can print anything on it without having to worry about correct borders and margins, etc.

Regular paper is just that, however, it’s regular. It doesn’t stand out. If you mail someone a sales letter and it’s printed on a normal computer, it will look like every other sales letter that potential customer has ever received. It will be so lacklustre that it might just get tossed in the rubbish bin before it’s even read. Don’t let that happen to your important business letters and other transactions.

Instead, you’ll want to create a lasting memory with your customer. And you can do that by having office stationery designed for you.

With stationery, you can make a statement. If your business specialises in specific colours, having stationery designed with those colours will mentally let someone know that the stationery belongs to your business. With the right logo, the right motto, the right font and the right design, your stationery will become embedded in the customer’s memory so that they’re more likely to choose your business over the competition.

Although having your own stationery can be more expensive, but so is any other type of advertising. That’s right, stationery is a form of advertising. It’s advertising just like a phone book ad is advertising, or a billboard. When your stationery crosses someone’s desk, or your envelope reaches someone’s mailbox, you are advertising your business to that person. It’s an investment every business should make, as any advertising is good advertising, but only if it is carried out professionally.

If you’re one of those business owners that hold onto their money as tightly as they can, don’t worry. There are many ways to go about getting cheap, but effective, office stationery. You only have to shop online to see the wide ranges of office stationery available. Don’t be tempted to design your own as these only scream ‘amateur’ which will do little for you or your business.

Having correctly designed office stationery is one of the best things you can do for your business and there is stationery to fit any budget. As long as it’s designed correctly, it’s simple and easy to read and it stands out in the customer’s mind, it doesn’t matter what it costs, it only matters that it’s seen, remembered and generates further interest in what your company has to offer.

Online advertising within the fashion retail industry is bigger than it has ever been before. With all the different social media networks, blogs, article websites, picture posting and all the other resources out there, figuring out where and how to even start can be quite overwhelming so we will be covering a few basic ideas in order to successfully advertise your products online.

For more reasons than none, advertising a single product line can be much easier and faster than advertising a company with many different types of products. At first thought, you may think it is the other way around and a company with many different types of products is much easier to advertise since you have more products to talk about and you will probably be involved in different sectors, which in time creates a more diverse background creating more opportunities to advertise not only online but anywhere.

In some cases this can be true but for this particular case we are speaking in terms of product optimization, which is much more straightforward and organized than optimizing for an entire company with various types of product. This specific advertising also serves as a starting ground for a larger and more diverse company in the future.

Since we are specifically speaking in terms of fashion apparel and retail companies, let’s say you have just manufactured a pair of premium denim jeans that are similar to some of the most popular premium denim brands out there but you are able to offer them at a fraction of the cost. You could create a website and blog specifically targeting your premium denim jeans in order to get direct traffic from people searching those exact keywords. You could also create social accounts and post articles all targeting premium denim jeans. Make the online world of retail revolve around your product.

It is much easier to target a group of keywords relating to the same topic than it is to target a group of keywords that are scattered throughout a general category. All of this keyword targeting is a large part of how online retailers are successful that didn’t have any type of prior advertising. To make this thought more clear, let’s go back to premium denim jeans. If this same individual or company decided to go a different route and sell t-shirts, shoes, sweaters, shorts and watches on top of their jeans, they wouldn’t get the same results because they would be optimizing for clothing in general. Yes, they could after a considerable amount of time but nothing compared to the time frame of one particular product. Concentrating all your online advertising energy on one specific product creates success.

If you look at specialty brands that are successful it is because they have focused heavily on one particular product, which draws attention to their other products. Sticking with premium denim, look at brands like True Religion Brand Jeans, 7 For All Mankind or even Rock & Republic. They all initially started out with premium denim jeans and now they are known for their other apparel and accessories as well as their overall lifestyle.

This last topic of online advertising within the fashion industry is an article in itself so we are going to keep this short and to the point and save all the details for another day. Say you have already created a website with a blog, created an account with every social media network you can think of and have articles posted, press releases submitted and the whole nine yards but you still want more. Say hello to affiliate programs. There are many out there, some better than others, but pick a solid one like Commission Junction or Google Affiliate Network. This will allow you to submit your product catalog to thousands of people who then post your products on their websites to be sold. Yes, you have to give these people a commission, usually 5-15%, but the potential for spreading the word about your product is endless and could be one of the most effective ways to advertise online within the fashion industry.